Library

Longer lessons, with the workings left in.

Every piece here names its sources and shows how the numbers were reached. Where we relied on somebody else's estimate, we say it is an estimate.

Aug 24, 2026
Six new sites, one launch day, 106 URLs. Six days later Google had indexed 94 of them.

Everyone repeats that a new domain waits weeks or months to be indexed. I had six of them and an API that answers per URL, so I checked instead of repeating.

Indexing
5 min
Aug 21, 2026
I checked 216 sitemap URLs across 18 well known sites. Eight of them point at redirects, and they are not spread evenly.

The redirect problem in sitemaps is real but small, and it hides in a place nobody looks: it shows up on sites that are otherwise immaculate. I also found one site I had to throw out of the study, and that turned out to be the more useful finding.

Crawl efficiency
9 min
Aug 16, 2026
We counted our own internal links. Two thirds were furniture.

An argument about a footer turned into a script, and the script found that most of what we would have reported as internal linking was navigation repeated on every page.

Internal linking
5 min
Aug 16, 2026
I checked ten pricing pages. Stripe has 133 h1 tags.

I expected a boring afternoon and a post about how the professionals do it properly. The first page I checked had a hundred and thirty-three h1 tags.

Auditing
4 min