Lessons on how organic search actually works, with sources and workings.https://theindexdesk.com/en-ushttps://theindexdesk.com/blog/internal-links-two-thirds-furniture/https://theindexdesk.com/blog/internal-links-two-thirds-furniture/An argument about a footer turned into a script, and the script found that most of what we would have reported as internal linking was navigation repeated on every page.Sun, 16 Aug 2026 00:00:00 GMTInternal linkingIlse Brandthttps://theindexdesk.com/blog/ten-pricing-pages-audited/https://theindexdesk.com/blog/ten-pricing-pages-audited/I expected a boring afternoon and a post about how the professionals do it properly. The first page I checked had a hundred and thirty-three h1 tags.Sun, 16 Aug 2026 00:00:00 GMTAuditingIlse Brandt